SEO TIPS 1- Choosing the right keywords

There are a number of useful tools available that can tell you which search terms are being searched form, including Keyword Discovery and Google's Traffic Estimator. There is little point in guessing what people may search for and you don't want to appear for what you think people will search for without knowing that others are using those same phrases. For example, if you are a Guest House in Windermere how do you know which search term is the most used? It could be any "windermere guest house", "windermere b&b", "windermere bed and breakfast", "guest house in windermere", "b&b in windermere", "bed and breakfasts in windermere", "windermere b&bs", etc. Knowing which keywords are the most used is absolutely critical.