Once you have optimised your site it is time to begin the link building work. To maximise the effectiveness we recommend only using web directories, blogs and forums that have a Google PageRank of 3 (PR3+) or more. I would avoid paying for links as Google appears to be outlawing this process. Directories such as dmoz.org, splut.com and hotfroguk.co.uk are ideal for this type of work. If you have your own links page I would recommend establishing some reciprocal links with related businesses. For example, a bed & breakfast provider could exchange links with local attractions, restaurants and activity providers.
Link building does not improve your site's placement overnight, but it is an ideal short-medium term strategy for ensuring a high placement on Google.
We find that spreading the link building process over a number of months, ideally six or twelve, depending on the volume of links required, is the most effective means of maximising your site's progression within the search listings.
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