Thursday, 29 May 2008

CASE STUDY 4 - Kris Hardy


Kris Hardy is an artist based in Yorkshire

In March 2007 we optimised Kris' homepage based on the top search terms that were identified in our KEI (keyword effectiveness index) report. We then began a link building campaign, which involves building a set number of inbound links to the site each month.

This link building work is still ongoing but it did not take long before we began seeing some good signs of improvement. Kris' homepage PageRank (PR) improved from PR2 to PR3 during google's update at the end of April 2007 and within 3-4 months Kris' site was on the front page of Google for a number of his target search terms. We are now going for the phrase "canvas art".

Current Google Placements:
bespoke art commission = 1st
art commission = 3rd
bespoke art = 5th

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